Sponsored Swag for your Soireeâ€

How would you like for your next dinner party to have full sponsorship?  Well if you’re willing be a “brand ambassador” and engage in a 6-week planning and marketing strategy, then we have a site for you.  Check out houseparty.com.  Your brand-filled House Party is a joint venture between you, the host, and an event management staff.  After signing up and filling out all questionnaires, the event management staff sets up a custom branded micro site (a la Evite) that allows for intake of marketing information from attendees and the host, and provides the host with a party pack.
The House Party range of marketing industries include apparel and jewelry, food and beverage, beer, wine, and spirits, television and film, sports, pets, travel, and music; in total, the industry list is 22 areas strong.Â
After seeing the list of hearty amount of contents for one party pack, it left me wondering “Well, what are they getting out of this?”  Well, there is a link that goes over the 6-step “process” and steps 5 & 6 include a post-event survey, development of newsletters, converting new customers, and a list of other post-party market research gathering activities.
Try it out and tell me what you think!